Looking for a Job - Know the Language

Have you heard, there’s a new language in the job search world? It’s the language of social media.

The language includes new words, along with familiar old words that have been given new meanings. Consider the following: oversharing, Twittersphere, retweets, LinkedIn, unfollow, blog, Facebook, friend, digg, wink, YouTube, video resume; and abbreviations such as: “LOL”, “ADIP”, and “JLMK”. So all I have to say is “OMG! Job Search isn’t w@ it used to be. IYKWIM”. So what’s needed to succeed?

Unless you’ve been living under a rock, you have to have noticed that everyone is turning their attention to social media experts to learn how to use the newest technologies to connect and share information. Workshops, webinars, key note speakers - you name it and most groups and associations are actively trying to educate their members about what social media is and how it can help them do whatever it is they do – marketing a product/ service, selling something, engaging a community of people interested in a particular topic, networking, recruiting, hiring, or searching for a job.

Yes, even HR is on the bandwagon of social media – so if you’re looking to change the job you are in, or seeking employment – understanding the new language and protocols of social media is a must. In fact, even business schools are introducing curriculum to teach students how to navigate the social media world after graduation. This is not a fad, it’s the thing that’s happening now, and still growing. Don’t get left behind.

Traditional Activities Still Required

Two years ago, when I wrote the book, Position Your Next Move for a Successful Job Search, I was primarily focused on traditional job search skills (branding, resume, networking, interviewing, negotiating, etc.) and only mentioned the importance of understanding and using new technologies, such as LinkedIn. But what an explosion we’ve had in the capabilities technologies are providing for social networking and information sharing about job openings! And as a result, adjusting what you’re doing to find a job, and how much time you’re spending in the different job search avenues has to be re-examined and properly balanced.

However, let me make it clear that there are still some very important activities that you still need to do that we would consider traditional:

• Take the time to understand what you really enjoy doing and what transferrable skills you have to offer. Remember, don’t just think about Job Titles – most people are working in jobs that weren’t identified 5 years ago.
• Be prepared to quickly tell someone what you’d like to do and why you’re passionate and qualified to do it. This is your 30-second commercial, and you will use it often (networking face-to-face, creating your online profile, participating in an online Group). Rehearsing in front of a mirror will make this come more naturally which will make it even more convincing. 
• Have a concise and targeted resume that highlights your talents and clearly defines what you bring to the table. 
• Establish and grow your network of contacts and participate in as many face-to-face meetings and events as is productive and practical. 
• Be prepared and skilled at the art of conversation and be ready to engage in an interview that highlights your top 5 talents and how you are prepared to work with the future world of business. Practice with a family member or friend by role-playing. 
• Participate in a variety of job search avenues, but properly manage your time to correlate with the return from each avenue. 90% of your time should be focused on networking activities – face-to-face and through social media. 
• Follow up with everyone you have come in contact with. Thank them for their help, advice, time, suggestions, next steps, introductions, etc. Follow up is still key to getting the interview. Pull something from your conversation and write it down – this personalizes your “thank you” and demonstrates that you are genuine.

New Social Media Requirements

• Google your name on a daily basis to make sure you’re not somehow associated with anything inappropriate.
• Take the approach that anything you publish on the Internet, Facebook, LinkedIn, etc. will be read by your current boss or your future boss. The concept of “it’s my personal space” has been redesigned by the growing number of individuals, companies, and groups that are mining the data that is out there for viewing. Be careful what you say, the photos that you post, and the permission you give to others about posting things about you. 
• LinkedIn is viewed as a professional network source, so if you’re only participating in Facebook, build a LinkedIn profile as well with your core competencies and transferrable skills. Most recruiters use LinkedIn as one of the primary sites for sourcing candidate. 
• Build your network by conducting people searches and reaching out to individuals you may or may not know. Be sure to tailor your message to state who you are and what your interest is. Don’t ask for a job, ask for information or advice. 
• Create a Twitter account and begin to connect with recruiters, employers, and your network to build trust, credibility and relationships. Don’t waste their time with the fact that you just washed your hair. Although you may think it’s all about you – it’s not. They want to see what you have to offer to help solve their problems and make their companies profitable 
• Although having an electronic/paper resume is important, depending on your industry and/or position creating a video resume may help to differentiate you from the many candidates only providing a traditional resume. Click here for some tips on creating a video resume. 
• Subscribe to blogs that have job listings. 
• Consider publishing a blog to demonstrate your expertise and build your credibility. 
• Don’t forget your manners. As I stated earlier, assume your boss or future boss is reading everything you are putting out there, and business protocol is still mandatory; even though you’re using the same technology you use in a very informal way with friends. 
• Be aware of privacy issues and don’t broadcast information about someone else looking for a position without first asking permission.

The job search world has been revolutionized as a result of how businesses are integrating technologies into all their systems. Be aware and savvy about what’s required. To gain an edge over your competition you must have a social media presence. At the moment there may not be a lot of jobs available, so what better time to set up your profiles, define who you are, and start to build your network so you are prepared and in the game as positions do become available.

I’m curious, what job search tips can you share about what’s working and not working for you using social media to complement your traditional search activities? I’m looking forward to hearing from you.

CLICK HERE to review job search questions and answers.