What Does Your Digital Footprint Reveal About the Type of Worker You Are?

Whether you’re actively looking for a job or managing your existing career, don’t overlook the power of social media. I always advise my career coaching clients to make it a habit to Google themselves frequently and to take appropriate actions to manage the information revealed.

Now, based on a recent series of studies conducted by Northern Illinois University (NIU), the University of Evansville and Auburn University, I’ll also be suggesting that my clients do a thorough review of their Facebook profile. The studies, led by Donald Kluemper, are important for individuals interested in current or future career development because for the first time we have statistical evidence for what HR professionals have instinctively felt for years: within five to ten minutes of reviewing a candidate’s Facebook postings it’s possible to quite accurately predict the candidate’s probability for successful job performance. Fair or not fair is another question, but for now be aware that this type of review has been happening, and based on these new findings, will be happening more frequently.

The Big Five

In the university study, experienced human resource professionals were asked to rate a sample of 500 individuals in terms of key personality traits, using only the Facebook pages for each sample group participant as a guide. At the same time, members of the sample group were asked to complete a self-assessment and an IQ test. The personality traits both raters and the sample group were assessing are often referred to as the "Big Five"; they include: extroversion, conscientiousness, emotional stability, agreeableness and openness to new experiences. After six months, the researchers followed up with employers to ascertain job performance evaluations.

The HR raters were generally in agreement about the traits identified through the review of the Facebook pages, which correlated strongly with self-rated personality traits of the sample group. More importantly though, they also found the Facebook ratings were a more accurate way of predicting a person’s job performance than an IQ test.

Based on the study findings, a prospective employer might surmise the following types of impressions from a Facebook profile review:

• openness to new experiences could be gained by a review of comments or pictures about vacations taken and the type and frequency of initiating new hobbies
• emotional stability might be assessed by evaluating postings to determine if they indicate the individual is self-motivated and grounded, or the frequency friends are offering words of support and comfort
• agreeableness could be assessed by evaluating the balance between postings indicating cooperation and collaboration with others, versus arguing

Surprisingly, photos of partying didn’t necessarily count against a candidate, as the rater may have perceived the candidate as extroverted and/or friendly. However, I would caution that this is not permission to post karaoke performances or "spring break" type drinking poses.

Time for Action

The takeaways from the NIU study for job seekers, as well as employed individuals interested in career advancements, include:

• Conduct a thorough review of your active profiles for sites such as Facebook, LinkedIn and Twitter including postings and settings and make appropriate changes to limit the data available about you.
• Delete old social sites you no longer use. Yes, I realize this is time consuming and boring, but it’s worth it. When’s the last time you visited your MySpace page? Technology companies might still maintain a record on you, but you’ll leave fewer online traces for others to find.
• Check out what’s out there now about you through Pipl.
• Set up an automatic notification through Google Alerts on your name, nicknames or personal business name.
• Establish and share a standard of care with friends asking them to respect your privacy in posting information and/or pictures about you on their sites.
• Be diligent and think twice about comments and information you are posting on social media sites – you never know who is viewing the information and what impressions you’re sharing.

These steps may not seem important to you today, but now’s the time to consider the future.  Under different circumstances, you don’t want inappropriate content to make the difference between being invited for an interview or not.

HR professionals know there is information available on sites such as Facebook which is illegal to ask about in an interview; i.e., gender, race, disabilities. And, the waters are murky at this time regarding employer liability for using social media information to screen applicants. However, with more and more access to internet information, individuals should be aware of the potential impact of "conversations," postings, and photos being freely uploaded for the world to see.

Reputable employers use more than one measuring stick when it comes to the hiring process. For example, a hiring decision would not be made strictly on a Myers-Briggs Type Indicator (MBTI) profile; however, it would be a reasonable element for consideration in the entire hiring process. I see the review of social media information in the same light. According to a 2011 study by Reppler, a social media service, 90% of recruiters and hiring managers look at an applicant’s Facebook page. You know what they say, "a word to the wise is sufficient."

As always, I welcome your comments to my posting. Please click below to share your thoughts. If you found this article helpful, I’m very happy for you to pass it along to others. Have a great week.


This article was written by Deborah A. King, SPHR, CEO and Executive and Career Coach with Evolution Management, Inc. Debbie and her team are energized about changing workplace practices and can help you navigate your career development and job search. Contact Debbie for more information; debbie@evolutionmgt.com; 770.587.9032.

Job Seeker Questions & Answers

I’ve been out of work for over a year and I’m finding it harder and harder to motivate myself to search for a job. Any advice for kick starting a new campaign?

Samantha

Check out Dear Jobseeker for my answer to Samantha's question.